Last week I had the good fortune to get a behind-the-scenes preview of the soon to open SwissBakers shop in Allston. With an open heart and outstanding products, they are trying to sell you on the Swiss lifestyle of healthy eating. With their own unique perspective, this husband and wife team know what they’re doing.
Helene and Thomas treat everyone like family or a guest in their home – from their “food loving” co-entrepreneurs, as employees are called, to their customers.
Thomas expressed his philosophy of bread as the fifth element created when the other elements – fire, water, air (yeast), and earth (wheat) are combined. I could completely relate to his excitement and obsession with bread. A good bread does not need any fancy toppings – although it can certainly enhance the experience. In addition to delicious bread, they offer sandwiches, pretzel rolls, croissants, Berliners (like beignets), cookies, and a variety of other treats. I admit that I’ve been known to be particular about my bread and baked goods. If I wasn’t, I probably wouldn’t go to so much trouble all the time to make things myself. The SwissBaker croissant satisfied this long-standing croissant craving that I’ve had a hard time dispelling. These were some of the best croissants I’ve had in a while. Leftover chocolate croissants were still flaky and delicious two days later! That has to count for something, right?
This new location provides the SwissBakers with 12,000 sq. ft. of production space, up from a tight 400 sq. ft. in their current kitchen. They will be able to offer more products, produce greater quantity, increase catering, expand to more farmers markets and other retail locations, and grow their wholesale operations.
In addition to the expansive and orderly kitchens, they’ve carefully thought about the front of house space. The counter areas are set up as different stations, each with a unique offering (bread, sandwiches, dessert, etc.) and to promote interactions and browsing. The dining area has space for sitting and savoring your treat, or for popping in for a quick bite on the go. There will even be a fireplace to cozy up to and a communal table, in addition to a kids’ space. They’ve also created a small side room for privarte meetings and functions. I love the full-length photo on the wall of this room – it almost makes you feel like you’re sitting on a balcony in Switzerland. *sigh*
With smart Swiss business sense, sleek European styling, and a delicious product, this new space is sure to be a success.
Stop by this Thursday, February 28th for the grand opening party and see for yourself how delicious Swiss bread can be! Follow the red cow on the roof to 168 Western Avenue in Allston. Bike and car parking available.
I was invited to attend this event as a member of the Boston Brunchers. Samples were generously provided free of charge. All opinions expressed are my own.
One response to “SwissBakers Tour with Boston Brunchers”
It was so good to see you at the preview! I’m excited to see the new location in action.